Publishers of the #1 Visitor Information Guides for the Hospitality Industry.

Front Desk USA is a niche map publishing/advertising business focused on providing customized, high quality concierge maps paid for by local advertisers and distributed by all the hotels to their guests in the area. Advertisers include restaurants, retail shops, spas and other businesses who want exposure to hotel guests. The number one question hotel personnel are asked, ” Where is a good place to eat around here?”. Our maps do more than answer one question. We try to answer all the questions!

This business offers advertisers a unique channel with guaranteed impressions. This is not a franchise. Front Desk USA maps are published under a licensing agreement with the master license holder, Travel Dogs. This is a scalable business model, which is already profitable, with repeat accounts.

Graphic design (ads) and printing can be outsourced or managed locally by the publisher. If you have an interest in this business opportunity, please email or call to arrange an appointment for a phone meeting. You can also learn more about our product, process and people here.


Operating Staff


The President of Travel Dogs, is Tom Shott. He has been in the advertising media business since 1993. Tom is responsible for establishing map territories, designing maps and helping with advertisement placement. He also helps publishers with their marketing campaigns. Tom oversees the website operations for Front Desk USA, Eat Sleep Shop Play (mobile site) and City Sports Scene with locations in Houston and coming soon to New Orleans, Atlanta, Tampa and Dallas. Tom helps Brownie Shott (his wife of 30+ years) publish six Front Desk USA maps in southeast Texas. He was also co-publisher of Coffee News Houston with two editions in west Houston/Katy, TX for 12 years.

Tom’s Success Tip: “Building relationships that build trust when it comes to knowing all you can know about the visiting population of each community.” Feel free to contact Tom anytime 281.224.2427 or, Tom’s LinkedIn Profile

Shott14Brownie Shott, everything administrative, is also ready to answer questions you may have about the projects. Brownie oversees all of the administrative functions for Travel Dogs, Front Desk USA’s parent company. She can help with questions concerning work flow, scheduling renewals and printing.  .Brownie publishes six Front Desk USA projects, West Houston / Energy Corridor, Westchase / Westheimer, Sugar Land, TX, Rosenberg / Richmond, TX, Beaumont, TX and Katy, TX. She was the publisher of Coffee News Houston / Katy, TX with multiple editions for 12 years. Brownie is an expert on Quick Books and can help publishers with setting up a bookkeeping system that helps with accounting reminders before renewal periods. She can also help with tracking profitability of projects. Brownie devotes much of her time to The CHARGE Syndrome Foundation. As an Executive Director for almost 20 years she helps with fundraising and the planning of their biennual International Conference.  You can learn more about the Foundation by clicking the link located in the footer of each page. Feel free to contact Brownie anytime 713.545.9191 or

Brownie’s Success Tip: “Know your numbers. There’s a formula for judging your projects performance. Keeping good records of how much time and money is spent on each project is critical to its success”. Brownie’s LinkedIn Profile.


Jonni Webb, saleswoman extraordinaire, has the sales answers publishers are looking for with their projects. She publishes four projects in Mississippi, three in Jackson (Fondren/Downtown, North Jackson and Brandon-Pearl-Flowood) and one in Hattiesburg. Jonni has been a Front Desk USA publisher since 2005. She is an excellent graphic artist. Her skills have helped Front Desk USA become the most attractive hotel guest travel map in the country. Jonni is one of the most, “well rounded advertising executives you will ever meet”. She works hard to understand exactly how each advertiser can best explain their service. She was the Coffee News publisher in Jackson Mississippi for more than a decade.

She is also a potter and the owner of JR Webb Pottery (website).

Jonni’s Success Tip: “It’s important that each advertiser understand the Front Desk USA audience, hotel guests who need restaurant, shopping and entertainment information.” You can contact Jonni: 601.842.0423 or Jonni’s LinkedIn Profile.

See Current Openings at Front Desk USA as well as Requirements and Qualifications 

Sales Training


Jeffrey Gitomer Defined (git-o-mer) n.
1. a creative, on-the-edge, writer and speaker whose expertise on sales, customer loyalty, and personal development is world renowned. 2. known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. 3. real world. 4. off the wall. 5. on the money. 6. gives audiences information they can take out in the street one minute after the seminar is over and turn it into money. SALES CAFFEINE. Jeffrey’s weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more than 250,000 subscribers, free of charge. Sales Caffeine allows Jeffrey to communicate valuable sales information, strategies, and answers to sales professionals on a timely basis. To sign up, or for more information, visit

Jeffrey’s Success Tip: “I give value first. I help other people. I strive to be the best at what I love to do. I establish long term relationships with everyone. I have fun (and I do that every day).” His LinkedIn Profile

Support Services

BethGuideBeth Guide and her team are a leaders in Internet Marketing as well as SEO Optimization. They have helped us and many other businesses build multi-million dollar web based businesses as well as helped develop business models for them that have factored into the successes. Beth is a leader in website security and focuses on securing WordPress sites like Front Desk USA.

Specialties: SEO, Marketing, Business Development. Web Development and Community Management.

You can contact Beth for your business at 281-852-8253.

Beth’s Success Tip: “Keep it simple and be consistent in your presentation and message”. Her LinkedIn Profile 

Founders and Publishers

In 1997, the founders Bob and Cindy Northcutt started publishing Front Desk USA maps in Houston, Texas and surrounding areas. Building the company to 22

map areas under a different business model and expanding to Austin makes them experts on customer service. In 2005 Travel Dogs became the master license holder and started an extensive expansion to include publishers across the United States. Today, Bob & Cindy are retired and live in Marble Falls, TX., still publishing the Highland Lakes edition of Front Desk USA.


Bob and Cindy’s Success Tip: “Consistency, is our success tip. The hospitality industry expects consistency with all their vendors. It’s important to be consistent with your communication”.  Bob and Cindy are always willing to help new publishers get started in their new venture. They can be contacted at: 281.635.7122. Cindy’s LinkedIn Profile


See Current Openings at Front Desk USA as well as Requirements and Qualifications

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2 days ago

Front Desk USA

Right now we have printing and distribution on hold in all of our markets. When normalcy returns to the hospitality industry we will be back to help visitors with our local area maps while they stay in the hotels. We are inviting businesses to try SMS/Text messaging at no cost. Check us out. We want to help. ... See MoreSee Less

Right now we have printing and distribution on hold in all of our markets. When normalcy returns to the hospitality industry we will be back to help visitors with our local area maps while they stay in the hotels. We are inviting businesses to try SMS/Text messaging at no cost. Check us out. We want to help.

3 weeks ago

Front Desk USA

Safe travels are still in the future. Be safe.I’ve been hosting travel shows for 21 years and in that time I have gone thru 9-11 where I had to get back to work a week after, the financial crisis of 2007 There was H1N1, floods, fires and volcanic eruptions. All of these events abruptly changed my immediate course of travel and threatened to change how we travel as a whole. But one thing I’ve learned in two decades is that Travel Comes Back.

I’ve also learned that when I watch the news it feels like the world is ending and when I head outside in my community as well as travel abroad I know it is not.

Clearly there are people who should not be traveling now —also obvious where we can’t go for awhile. But what is unclear and therefore most difficult to take is how unpredictable all our lives have become.

But Travel Comes Back.

And soon you will want to go somewhere anywhere to prove that as human beings it is impossible for us to keep our social distance.

As of March 11 there are no federal guidelines stopping any travel in the United States. International travel makes us uneasy because of how rapidly things are changing. Believe me, I get it. It’s not just me I worry about but 6 crew members who I love as well as caring about the people we interact with.

A little fact that I know and love is that simply the act of PLANNING travel puts us in the same psychological happy-go-lucky place as BEING in a destination. Did you know that?

So dream and PLAN your next trip for this spring and summer because right now your Mental Health is just as important. What makes us happier makes us healthier.
Here are 3 things to know:
1. Most airlines are waving fees for future travel. Check the airlines
2. Get a Travel Agent. their job is to navigate this world and be your advocate. AAA travel agents are a great source of knowledge and peace of mind. Full disclosure they help fund my travel series on PBS and I’m really proud of them and their support of me.
3. Call cruiselines, hotels travel outfitters. talk to a person about their cancellation fee. they want to hear from you and are doing a lot so you’ll come.

In the words of Steve Perry (who I once had a dream we hosted a travel show together).
“Don’t Stop Believing”.
... See MoreSee Less

Safe travels are still in the future. Be safe.

4 weeks ago

Front Desk USA

So many places, so little time.What destination is calling you? #AAARoadTrips #AAATravel #LiveToTravel ... See MoreSee Less

So many places, so little time.

See Current Openings at Front Desk USA as well as Requirements and Qualifications 


Charge Syn Logo blue*.*


The CHARGE Syndrome Foundation is the

official Front Desk USA charity.

Click here to learn more.

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