Video Marketing 101 for Hotel or Hospitality Management Businesses

Video marketing can be a fantastic and cost-efficient tool for people in the hotel and hospitality management business. According to Forbes, short-form video content is especially marketable and popular thanks to its universal accessibility. Video marketing is also a great way to get more backlinks, increase conversions, and generate more leads. That said, creating effective videos requires time and effort. Here’s how it’s done.

 Learn about the different types of video marketing

 Advanced planning will help ensure your videos are a success. Start by learning about the different types of videos. One suitable option for hotels and hospitality businesses is a “spot” video, which is basically a 15- to 30-second commercial. Another possibility is an explainer video, which generally includes voice-over or animation. Other options include company culture videos, behind-the-scenes shots, and customer testimonial reels.

 Set a video marketing budget

 Video marketing can be cost-efficient—or it can be super expensive. Knowing your budget in advance will help determine which route you take. For example, the cost varies widely if you record your own footage versus if you hire a professional video production company. Umault has tips for creating a budget for your video marketing. Pointers include planning the whole year at once and including a separate budget for distribution. It also helps to use a buyer’s framework journey to help allocate your budget.

 Invest in the tools you need to create your content

Once you know what your budget is, you can determine how much of your video creation you’ll DIY versus how much you’ll outsource. There are many ways you can save on video production. For example, save on content by using royalty-free stock footage instead of filming your own original content. You can use a subscription service to access multiple high-quality HD videos that can be handy as a video background or B-roll. There are also useful tools for video editing and customization.

 Promote your videos publicly

 Once you create your video, you want to make sure the world sees it. As a hospitality or hotel business, you may already have some promotional channels you can use to disseminate your video, such as email lists or social media. YouTube is another useful platform. For example, you might post a video tour of your hospitality business or a Q&A session. Aim to make your content relatable and informative.

 Don’t forget to optimize your videos for search engines

 One of the great things about video content is that it can get picked up by search engines. However, you have to make sure that your videos are optimized so that search engine crawlers can find them. This helps your videos rank higher in Google rankings. Get Show has a quick guide to video optimization for SEO. For example, you want to use keywords, include a strong call-to-action, and add a meta description.

 Consider getting additional training for video marketing success

 If you want to leverage video marketing for your hospital or hotel business but lack confidence, consider getting some additional education. You can train yourself on topics like video lighting, concepts, editing, and more. This will give you the knowledge you need to create stellar footage that makes an impact. There are plenty of cost-effective courses online that you can explore. Platforms like Udemy are one option.

 If you’re in the hotel or hospitality business, you can’t afford to ignore video marketing. It’s a great way to boost your brand and attract the attention of potential customers. By implementing best practices, like using stock footage, you can ensure your video marketing is both cost-effective and impactful.

Photo Credit: and Front Desk USA 

This article is brought to you by Front Desk USA, a niche map publishing/advertising business focused on providing customized, high quality concierge maps paid for by local advertisers and distributed by all the hotels to their guests in the area. Advertisers include restaurants, retail shops, spas and other businesses who want exposure to hotel guests. The number one question hotel personnel are asked is, ” Where is a good place to eat around here?”. Our maps do more than answer one question. We try to answer all the questions! For more information, please visit our website or contact us today!


We trust our team of publishers to create the products and services that help millions of guests who use our maps to have a more enjoyable stay in the community they are visiting. We take a lot of pride in offering the best possible product to our hotel partners. And working with the area’s best businesses is a lot fun. Our brands offer significant income potential to publishers because our advertisers see significant return on their exposure to hotels guests looking for their products and services. We’re looking for more like-minded entrepreneurs who want to join us.

You can learn more about our Product, Process and People here.


Front Desk USA is more than a pretty piece of paper

It means business for your business. With over a 1,000 hotels currently using Front Desk USA maps and tens of thousands being viewed by hotel guests each day, Front Desk USA is the, “go-to” visitor information guide for hotels. The maps are designed to assist hotel guests with questions they may have about the area around the hotel. Our maps are custom drawn to be specific to a geographic area. This means an advertiser can reach a specific number of hotel guests in their area. Front Desk USA maps focus on categories that are most important to hotel guests such as where to EAT, where to SHOP and where to PLAY. Publishers monitor hotels to ensure adequate inventory at all times. Hotels can order additional maps anytime at no charge. Now we have added custom  welcome website pages creating even more opportunity for exposure from additional marketing and promotions using social media. Just search Facebook for Front Desk USA.

About Front Desk USA:
Hotels have at their fingertips all of the information they might need to guide their guests. Our maps can answer almost any question a guest might ask the hotel staff about the area around them. Many of our maps cover large metropolitan areas, and our maps assist guests with making their way to airports, etc. The maps pinpoint selected area restaurants (EAT) that are family-friendly fun and which have the best tasting food in the area of course. The maps also include shopping areas (SHOP) and pinpoint pharmacies and hospitals, etc. Area attractions (PLAY) are also are pinpointed, like museums, golf courses and parks and amusement venues.