Video Marketing 101 for Hotel or Hospitality Management Businesses
Video marketing can be a fantastic and cost-efficient tool for people in the hotel and hospitality management business. According to Forbes, short-form video content is especially marketable and popular thanks to its universal accessibility. Video marketing is also a great way to get more backlinks, increase conversions, and generate more leads. That said, creating effective videos requires time and effort. Here’s how it’s done.
Learn about the different types of video marketing
Advanced planning will help ensure your videos are a success. Start by learning about the different types of videos. One suitable option for hotels and hospitality businesses is a “spot” video, which is basically a 15- to 30-second commercial. Another possibility is an explainer video, which generally includes voice-over or animation. Other options include company culture videos, behind-the-scenes shots, and customer testimonial reels.
Set a video marketing budget
Video marketing can be cost-efficient—or it can be super expensive. Knowing your budget in advance will help determine which route you take. For example, the cost varies widely if you record your own footage versus if you hire a professional video production company. Umault has tips for creating a budget for your video marketing. Pointers include planning the whole year at once and including a separate budget for distribution. It also helps to use a buyer’s framework journey to help allocate your budget.
Invest in the tools you need to create your content
Once you know what your budget is, you can determine how much of your video creation you’ll DIY versus how much you’ll outsource. There are many ways you can save on video production. For example, save on content by using royalty-free stock footage instead of filming your own original content. You can use a subscription service to access multiple high-quality HD videos that can be handy as a video background or B-roll. There are also useful tools for video editing and customization.
Promote your videos publicly
Once you create your video, you want to make sure the world sees it. As a hospitality or hotel business, you may already have some promotional channels you can use to disseminate your video, such as email lists or social media. YouTube is another useful platform. For example, you might post a video tour of your hospitality business or a Q&A session. Aim to make your content relatable and informative.
Don’t forget to optimize your videos for search engines
One of the great things about video content is that it can get picked up by search engines. However, you have to make sure that your videos are optimized so that search engine crawlers can find them. This helps your videos rank higher in Google rankings. Get Show has a quick guide to video optimization for SEO. For example, you want to use keywords, include a strong call-to-action, and add a meta description.
Consider getting additional training for video marketing success
If you want to leverage video marketing for your hospital or hotel business but lack confidence, consider getting some additional education. You can train yourself on topics like video lighting, concepts, editing, and more. This will give you the knowledge you need to create stellar footage that makes an impact. There are plenty of cost-effective courses online that you can explore. Platforms like Udemy are one option.
If you’re in the hotel or hospitality business, you can’t afford to ignore video marketing. It’s a great way to boost your brand and attract the attention of potential customers. By implementing best practices, like using stock footage, you can ensure your video marketing is both cost-effective and impactful.
Photo Credit: Pexels.com and Front Desk USA
This article is brought to you by Front Desk USA, a niche map publishing/advertising business focused on providing customized, high quality concierge maps paid for by local advertisers and distributed by all the hotels to their guests in the area. Advertisers include restaurants, retail shops, spas and other businesses who want exposure to hotel guests. The number one question hotel personnel are asked is, ” Where is a good place to eat around here?”. Our maps do more than answer one question. We try to answer all the questions! For more information, please visit our website or contact us today!
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About Front Desk USA:
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